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Tagtrail NFC mobileservices platform to power mobile content delivery for global brands at world's largest mobile conference
February 25, 2013
By: DAVID SAVASTANO
Editor, Ink World Magazine
Identive Group, Inc. announced that its Tagtrail NFC mobile services platform has been selected by major corporate exhibitors to deliver marketing content to visitors throughout The Connected City exhibit – a real city street at the heart of the 2013 GSMA Mobile World Congress, taking place Feb. 25-28 in Barcelona, Spain. Launched in partnership with AT&T, Deutsche Telekom, KT, Telenor Connexion and Vodafone, the GSMA Connected City will allow the expected 70,000 Mobile World Congress att...
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